Eisha Tierney Armstrong: Productize
Productize services. If professional services companies want to move from customized services to product sales, this is a book for them.
Mike Walsh: The Algorithmic Leader; How to Be Smart When Machines Are Smarter Than You
The Algorithmic Leader is new bread of leaders that can lead in the times of uncertainty and can use new approach to problem solving and decision making.
Shosana Zuboff: The Age of Surveillance Capitalism
Surveillance capitalism is potential development of our society if development of technology is not regulated. Good book from good author.
Arun Arora, Peter Dahlstrom, Klemens Hjartar, Florian Wunderlich: Fast Times; How Digital Winners Set Directions, Learn and Adapt
Success requires the ambidexterity to be both fast and slow — and knowing when to be which. Running in the wrong direction... Read More
Mark Petruzzi, Paul Melchiorre: Selling the Cloud
All great salespeople consciously develop five qualities that all begin with the letter “C”. Curiosity Creativity Credibility Communication Courage Passion and Mindset... Read More
Martin Kihn, Cristopher B. O’Hara: Customer Data Platform
Evolution of CDP – Customer data platform Conversion rates on e-commerce websites rise an average 15 – 20 % and engagement rates... Read More
Seth Earley: The AI-Powered Enterprise
What AI can and can’t do Ontology meaning used in this book is a set of concepts and categories in a subject... Read More
Philip Squire: Transformed Selling; Develop the sales values which deliver competitive advantage
Sales is a profession worth investing a lifetime in. Sales is a link between strategy and frontline execution. Transformation requires a complete... Read More
Bill Schmarzo: The Economics of Data, Analytics and Digital transformation
Digital transformation Improving decisions in a world of constant change will only happen if we create a culture of continuous exploring, learning... Read More