Tim Bottke: Digital Transformation Payday
Digital Transformation Payday. How to assess the value of digital transformation and how to make sure that it will bring value. Author of this book went through an extensive research to provide this answer.
Amy Webb: The Big Nine
AI technology could change our world. The Big Nine, six US and three China companies are at the forefront of its development now. What will happen in the future.
Katie King: AI Strategy for Sales and Marketing; Connecting Marketing, Sales and Customer Experience
AI for Sales and Marketing is a book about usage of AI in different use cases and scenarios around all industries from financial, retail, manufacturing and telecommunications.
Danilo Zatta: The Pricing Model Revolution
New pricing. With the rise of technology, big data, new marketing practice and new ecosystems, the business world is ready for new pricing models based on different criteria than markup. A great book about ten of them.
Is buying a business application a date with potential happy ending or a honeymoon of the long-term relationship?
Why buying a business application is not a finite decision but an infinite one and why you should set your RFP in this way.
David Meerman Scott: The New Rules of Sales and Service
The New Rules of Sales and Service should be applied in order to address the need for real-time agile social selling and customer service.
Joe Heapy, Oliver King, James Samperi: Customer-driven Transformation
Customer experience design is a must in a digital economy. In order to build a customer-driven transformation of the business you need customer insight and knowledge of design.
Henrik Broman Larsson, Markus Ejenas, Peter Siljerud: Supertrends; Facts and insights to future proof your sales and marketing
Supertrends are changing sales and marketing and if people involved should be successful, they should adjust to supertrends.
Paul Leinwand, Mahadeva Matt Mani: Beyond Digital
Leadership is the most important factor of success for a companies in the beyond digital world. If you want to use digital transformation for company transformation, you need to go beyond digital.