Bryan A. Garner: HBR Guide to Better Business Writing
HBR Guide to Better Business Writing is a simple tool for helping you write better business texts. Clarity and simplicity. State what you want and have your readers' need in mind.
Lisa Spiller: Selling & Sales Management; Developing Skills for Success
Selling and sales management written in the educational mode by Lisa Spiller. Very comprehensive guide to theory of selling and sales management.
Stephan M. Liozu, Andreas Hinterhuber: Digital Pricing Strategy
The Digital Pricing Strategy is the crucial point of creating a profitable business and improving on commercial excellence.
Howard Schultz: Onward
Onward, the story of Starbucks Transformation is offering insight into on the ground process of turning a huge company in the right direction.
Patrick Lencioni: The Five Dysfunctions of a Team
How to build a strong team. By reducing the five dysfunctions of a team. Lencioni is talking about them and how to repair them through a story.
Claire Hughes Johnson: Scaling People; Tactics for Management and Company Building
When companies are scaling, the biggest challenge is sometimes scaling people. How to do that and how to manage operations in scaling companies are two topics the book is covering very well.
Ulrik Lehrskov-Schmidt: The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love
You have a product, great, but how to price it, so that you will sell it and do it profitably. B2b SaaS Pricing explained simply.
David W. Tollen: The Tech Contracts Handbook
The Tech Contract Handbook is the best guide into legal elements of IT deals for everybody involved into transaction. Salesperson, lawyer, manager.
Jacco van der Kooij: How to Get to $10M in ARR and Beyond
Scaling SaaS sales organization from start up phase through grow up to scale up is the key element of success in ARR business. The book is about how to do it.