Andrew Binns, Charles O’Reilly, Michael Tushman: Corporate Explorer
Corporate Explorer is entrepreneur inside corporation. Innovation game comes easy to startup, but inside a corporation it is a different game.
Graham Hawkins, Mark Micallef: Deep Selling
Deep selling is an approach authors offer as reply to changes in the sales environment, where buyer is the king. Out of shallow and into the deep selling.
Jake Dunlap: The Innovative Seller; Keeping Pace in an AI and Customer-Centric World
The Innovative Sellers of the Future are part of modern sales organization that is built on 4Cs of selling organization.
Lukas Michel, Herb Nold: The Transition of Organizations
In the VUCA time how you manage organization in uncertain times is the key to successful management. The book gives some guidance.
Michele Hansen: Deploy Empathy, A Practical Guide to Interviewing Customers
If you do it right, customer interview is your best tool for information gathering. The book is about how to do it right.
Jeffrey K.Liker: The Toyota Way
The Toyota Way is a very detailed insight into production excellence of the most successful automotive company in the world.
Doug Davidoff: The Revenue Acceleration Framework
The Revenue Acceleration Framework provides a reader with a comprehensive overview on how to manage RevOps in structured way.
Wes Bush: Product-Led Growth
You can focus your market approach to product led growth or sales lead practices. If you go with a product, the book can help you.
Sam Knowles: Asking Smarter Questions
Asking smarter questions is a skill that can help us in life and work. Especially if you are into sales. Curiosity, open mind and ability to listen help.