Michele Hansen: Deploy Empathy, A Practical Guide to Interviewing Customers
If you do it right, customer interview is your best tool for information gathering. The book is about how to do it right.
Jeffrey K.Liker: The Toyota Way
The Toyota Way is a very detailed insight into production excellence of the most successful automotive company in the world.
Doug Davidoff: The Revenue Acceleration Framework
The Revenue Acceleration Framework provides a reader with a comprehensive overview on how to manage RevOps in structured way.
Wes Bush: Product-Led Growth
You can focus your market approach to product led growth or sales lead practices. If you go with a product, the book can help you.
Sam Knowles: Asking Smarter Questions
Asking smarter questions is a skill that can help us in life and work. Especially if you are into sales. Curiosity, open mind and ability to listen help.
Keenan: Gap Selling
Gap selling is about knowing customer's current state and desired future state and defining the impact of that change.
Brian Halligan, Dharmesh Shah: Inbound Marketing; Attract, Engage, and Delight Customers Online
Inbound marketing is the new door-to-door sales approach for digital world. The book from Hubspot founders is an insight into this new world.
Branislav Vujović: Između 2 sveta; Putovanje u digitalni svet
Digitalni svet nije isto kao fizički. Ako želite kao kompanija napraviti pravu digitalnu transformaciju, kreirajte digitalne procese.
April Dunford: Sales Pitch; How to Craft a Story to Stand Out and Win
Creating a good Sales Pitch is about showing customer the alternatives and guide them to your differentiated value. April Dunford shows how to do it.