Alex Hormozi: $100M Offers; How To Make Offers So Good People Feel Stupid Saying No
If you want success in business you need to solve customer problems and create good offers. Alex Hormozi is offering an answer on second part.
The future of B2B selling of complex technology solutions
The future of B2B selling in technology-related complex solution selling will be relevant, digital, and recurring. Sales organizations should prepare for it.
Prodajno mentorstvo ali lahko prinese vrednost?
Zakaj bi podjetje vlagalo v prodajno mentorstvo, če pa plačuje vodjo prodaje, da opravlja to delo. Vodje jedo zadnji, toda včasih pozabijo tudi na podporo ekipi,
Joseph Greeny, Kerry Patterson, Ron McMillan, Al Switzler, Emily Gregory: Crucial Conversations
Having a competence to run hard, but crucial conversations is something we all want, but only few of us can really master. This book gives some ideas how to do it better.
Seth Godin: To je marketing
Marketing kot ga vidi Seth Godin. Iskanje najmanjšega možnega trga. Kreiranje spremembe, ki je pomembna za tiste, ki želijo, to kar imate.
Jacco van der Kooij: The SaaS Sales Method for Account Executives; How to Win Customers
Another great book from Winning by Design about Account Executive life in SaaS world.
Brent Adamson, Matthew Dixon, Pat Spenner, Nick Toman: The Challenger Customer
How sales should work with customers in the world where consensus buying is based on 5.4 stakeholders are deciding. This is what the Challenger customer is all about.
Steven Pinker: Več razumnosti, Vodnik za boljšo uporabo uma
Kako vnesti več razumnosti v naše razmišljanje in delovanje z razumevanjem in uporabo logike, verjetnosti in izogibanjem zmotam, ki jih povzročajo naše pristranskosti. Knjiga vredna prebiranja.
Ian Mills, Mark Ridley, Ben Laker, Tim Chapman: The Salesperson’s Secret Code
The Salesperson's Secret Code give us on overview on five Destination Beliefs and two Journey Motivators for each belief that and how they are reflected in the practice of good salespersons.