Graham Hawkins, Mark Micallef: Deep Selling
Deep selling is an approach authors offer as reply to changes in the sales environment, where buyer is the king. Out of shallow and into the deep selling.
Jake Dunlap: The Innovative Seller; Keeping Pace in an AI and Customer-Centric World
The Innovative Sellers of the Future are part of modern sales organization that is built on 4Cs of selling organization.
Michele Hansen: Deploy Empathy, A Practical Guide to Interviewing Customers
If you do it right, customer interview is your best tool for information gathering. The book is about how to do it right.
Doug Davidoff: The Revenue Acceleration Framework
The Revenue Acceleration Framework provides a reader with a comprehensive overview on how to manage RevOps in structured way.
Wes Bush: Product-Led Growth
You can focus your market approach to product led growth or sales lead practices. If you go with a product, the book can help you.
Sam Knowles: Asking Smarter Questions
Asking smarter questions is a skill that can help us in life and work. Especially if you are into sales. Curiosity, open mind and ability to listen help.
Keenan: Gap Selling
Gap selling is about knowing customer's current state and desired future state and defining the impact of that change.
Brian Halligan, Dharmesh Shah: Inbound Marketing; Attract, Engage, and Delight Customers Online
Inbound marketing is the new door-to-door sales approach for digital world. The book from Hubspot founders is an insight into this new world.
April Dunford: Sales Pitch; How to Craft a Story to Stand Out and Win
Creating a good Sales Pitch is about showing customer the alternatives and guide them to your differentiated value. April Dunford shows how to do it.