Making a consumer into the customer
How to build a structured system of consumer need collection and upgrade it with ability to monetize them and creating a customer out of it.
Gerald C. Kane, Nguyen Phillips, Jonathan R. Copulsky and Garth R. Andrus: The Technology Fallacy; How people are the real key to digital transformation
Great book about why technology is not the difference maker in successful transition of companies from traditional to digital. digital maturity is mostly about culture, leadership and people.