Aaron Ross, Jason Lemkin: From Impossible to Inevitable
Aaron Ross is giving us another (after Predictable revenue) insight into how to build high-growth sales machine, this time with additional views from others.
Aaron Ross, Marylou Tyler: Predictable Revenue, Turn Your Business Into a Sales Machine with The $100 Million Best Practices of Salesforce.com
Great book from Aaron Ross, creator of Sales Force outbound sales model, in which he explain how to approach sales and different roles inside of it, to make the most efficient approach to the market.