Melinda Spaulding, Mitch Tull: Finding Insight
In today's data world if you are not able to use structured approach to insight discovery, you will never find it, due to data noise.
Sam Knowles: Asking Smarter Questions
Asking smarter questions is a skill that can help us in life and work. Especially if you are into sales. Curiosity, open mind and ability to listen help.
Bill Schmarzo: The Economics of Data, Analytics and Digital transformation
Digital transformation Improving decisions in a world of constant change will only happen if we create a culture of continuous exploring, learning... Read More
Thomas H. Davenport, Jeanne G. Harris: Competing on Analytics; The New Science of Winning
Why do analytics Netflix is one of analytical competitor. Its CEO Reed Hastings has a master’s in computer science from Stanford. They... Read More
Francis Buttle: Customer relationship management; Concepts and technologies – second edition
Customer relationship management – general There are four types of CRM: Strategic – focused upon development of a customer-centric business culture. Operational... Read More