Brent Adamson, Karl Schmidt: The Framemaking Sale
The Framemaking Sale is a book on how to improve customer confidence in making right decision by tackling four primary challenges.
Mathew Dixon, Rory Channer, Karen Freeman, Ted McKenna: The Activator Advantage
The Activator's are type of B2B sellers, that are the most effective in Professional services selling environment.
Keenan: Gap Selling
Gap selling is about knowing customer's current state and desired future state and defining the impact of that change.