Brent Adamson, Matthew Dixon, Pat Spenner, Nick Toman: The Challenger Customer
How sales should work with customers in the world where consensus buying is based on 5.4 stakeholders are deciding. This is what the Challenger customer is all about.
Matthew Dixon, Brent Adamson: The Challenger Sale; Taking Control of the Customer Conversation
History of sales The history of sales has been one of steady progress interrupted by a few real breakthroughs. First breakthrough was... Read More