Howard Schultz: Onward
Onward, the story of Starbucks Transformation is offering insight into on the ground process of turning a huge company in the right direction.
Jonah Berger: The Catalyst; How to Change Anyone’s Mind
How to change anyone's mind? The author advice is not to push, but to use the catalyst and REDUCE the roadblocks. And the path to change will be easier.
Chip Heath and Dan Heath: Switch
Knowledge does not change behavior. To change behavior, you’ve got to direct the Rider, motivate the Elephant, and shape the Path.
Thomas H. Davenport: The AI advantage, How to Put the Artificial Intelligence Revolution to Work
AI is slowly maturing and now we can see its use in many industries, even though they had some challenges in the... Read More