Bill Matassoni: Marketing Saves the World; Stories about why capitalism works
Marketing in consulting is hard, the author was in McKinsey and BCG and creating new dimensions in market-space is his approach.
Dave McKinsey: Strategic Storytelling; How to Create Persuasive Business Presentation
Preparing a great business presentation must follow some best practices and ground rules. A book about how it is done, based on USPS case from McKinsey, BCG and Accenture.
Sanjay Sharma: Industrial Consultancy; Operational Focus
Industrial consultancy is an approach that can help companies from manufacturing to services improve their operational performance and made them competitive.
Kristina Safarova: Succeeding as a Management Consultant
Being a consultant is not a reward, it is a hard and demanding job. You get reward after consulting is done and you get next best job. A great book about what it means to be consultant.
Russell Brand, Hong Nguyen-Phuong, Kimberly Wiefling, Mitchell Levy: Turning Ideas into Impact; Insight from 16 Silicon Valley Consultants
Consulting services There are a few small, simple, but vitally important secrets to getting customers for a consulting business. Secret 1: Start... Read More