Harley Manning, Kerry Bodine: Outside in; The Power of Putting Customers at the Center of your Business
How to build sustainable practices to maximize Customer experience. This book is all about that.
Seth Earley: The AI-Powered Enterprise
What AI can and can’t do Ontology meaning used in this book is a set of concepts and categories in a subject... Read More
Nigel Vaz: Digital business transformation
Digital moat A “digital moat” is the sum of the capabilities you put in place to create value and be competitive in... Read More
Francis Buttle: Customer relationship management; Concepts and technologies – second edition
Customer relationship management – general There are four types of CRM: Strategic – focused upon development of a customer-centric business culture. Operational... Read More
John A. Goodman: Customer Experience 3.0; High-Profit Strategies in the Age of Techno Services
If you want to deliver an end-to-end Customer Experience (CE) with mesaurable financial payoff, you need to use aggresive services and technology... Read More