Francis Buttle: Customer relationship management; Concepts and technologies – second edition
Customer relationship management – general There are four types of CRM: Strategic – focused upon development of a customer-centric business culture. Operational... Read More
Dave Conklin: Lost At 30,000 Feet; A Business Leader’s Guide To Understanding & Navigating The Complicated Digital Business Growth Landscape
Great book about digital business issues and challenges and how to understand digital landscape as business leader, to make your company successful.
Patrick Maes: Disruptive Selling, A new strategic approach to sales, marketing and customer service
Successful disruptive selling concepts will be based on the right combination of a series of factors. These include understanding of what motivates... Read More