Bill Matassoni: Marketing Saves the World; Stories about why capitalism works
Marketing in consulting is hard, the author was in McKinsey and BCG and creating new dimensions in market-space is his approach.
Arun Arora, Peter Dahlstrom, Klemens Hjartar, Florian Wunderlich: Fast Times; How Digital Winners Set Directions, Learn and Adapt
Success requires the ambidexterity to be both fast and slow — and knowing when to be which. Running in the wrong direction... Read More
Tim Fountaine, Brian McCarthy and Tamim Saleh: Building the AI-Powered Organization in HBR
Three Authors from McKinsey have written good article: Article on HBR about challenges for wide adoption of AI in companies. Based on... Read More