Russel Ward: High Performance Sales Strategies; Powerful Ways to Win New Business
How to objectively measure sales efficiency is always a challenge in sales management. What you do in the Critical Hour with your prospect counts. This is a book about what to look for when measuring sales capability.
Howard Stevens, Theodore Kinni: Achieve Sales Excellence, the 7 Customer Rules for Becoming the New Sales Professional
Book based on 13 years of research about what it takes to be the best salespeople, from the customer point of view.