Matthew Dixon, Ted McKenna: The Jolt Effect
The JOLT Effect is a guide on how to fight customer indecision. Status quo is one thing, customer indecision another. Learn how to fight it.
Mathew Dixon, Rory Channer, Karen Freeman, Ted McKenna: The Activator Advantage
The Activator's are type of B2B sellers, that are the most effective in Professional services selling environment.