Alexander Osterwalder, Yves Pigneur, Gregory Bernards, Alan Smith: Value Proposition Design
When we think about how to place a product or service on the market, building a value proposition based on customer gains, pains and jobs could be a good starting point.
Zakaj je digitalna transformacija tako težka?
Zakaj je digitalna transformacija tako težka? Ker današnje vodstvo, težko vidi skozi očala prihodnosti, ki so grajena na tehnologiji.
Alenka Kepic Mohar: Nevidna moč knjig; Branje in učenje v digitalni dobi
Knjiga v dgiitalni dobi ni več le tisti fizični predmet, ki te lahko ponese v drug svet. Toda ali je digitalna knjiga res knjiga v njenem "posebnem" pomenu?
Jacco Van der Kooij, Fernando Pizzaro: Blueprints for a SaaS Sales Organization
Selling in traditional solution world is not the same as high velocity, recurring transactions SaaS sales model. If you want to get it right and understand Millennials check the book.
Enamul Haque: The Ultimate Modern Guide to Artificial Intelligence
AI is umbrella concept, Machine learning is a part of it and Deep Learning is promising a bright future. Nice overview about what AI is all about.
Jace An: 77 building bloks of digital transformation
Digital transformation in the most structured way from Jace An. List of 77 digital capabilities and how to measure them.
Justin Michael and Tony Hughes: Tech-Powered Sales
Future of sales is tech-powered sales and with 33% of sales rep gone, SE platform augmented with human insight will be the future.
Fred Geyer, Joerg Niessing: The Definitive Guide to B2B Digital Transformation
Every B2B company will soon face the same challenge as B2C companies, they will need to raise their digital game. The book is about how to do that.
Sunil Gupta: Driving Digital Strategy
Driving digital strategy is about your business model, your value chain, your customers and your organization. Digital transition is never easy.