Raphael Amit, Cristoph Zott: Business Model Innovation Strategy
Business model innovation is different than product innovation. But it is business model innovation that could bring enormous value in digital world.
Dominique Levin, Jacco van der Kooij: The SaaS Sales Method for Customer Success & Account Managers
SaaS sales is different than traditional B2B solution selling. New and important roles in this process are Customer Success & Account Managers.
Aaron Ross, Jason Lemkin: From Impossible to Inevitable
Aaron Ross is giving us another (after Predictable revenue) insight into how to build high-growth sales machine, this time with additional views from others.
Matt Alder, Mervyn Dinnen: Digital Talent
Digital talent is a book about how to prepare for new future of work, where war for digital talents is maybe the only fight companies will fight.
Stephen K. Reed: Cognitive skills you need for the 21st Century
What does new century demands in terms of cognitive abilities of people. Author address some of the needed cognitive skills for 21st century in his book.
Prof. Dr. Vujica Lazović, Dr. Tamara Đuričković: Digitalna ekonomija
Kako sagledati tako veliko područje, kakvo je digitalna ekonomija. Ova knjiga je jedan od pokušaja.
Thomas M. Siebel: Digital Transformation; Survive and Thrive in and Era of Mass Extinction
Digital transformation could be extinction level event for a lot of companies in next decades, Tom Siebel is talking about how digital transformation is changing our landscape.
The opening is the new closing
Why you don't need negotiations if you do your job in the sales process and you can create a value.
Alexander Osterwalder, Yves Pigneur, Gregory Bernards, Alan Smith: Value Proposition Design
When we think about how to place a product or service on the market, building a value proposition based on customer gains, pains and jobs could be a good starting point.