John Warrillow: The Automatic Customer; Creating a Subscription Business in Any Industry
Every business could become subscription business, since subscribers are better than customers. Why? The book explains it.
Marko Jevtić, Milovan Dekić: De-sign think-ing; Kako stvarate proizvode koje ljudi žele
Avtori knjige o dizajn razmišljanju nam žele o ovoj knjigi ponuditi detaljan uvid u to, kako da dobro izvesti ovaj pristup rješavanja kompleksnih izazova kroz korisnički pogled.
Raphael Amit, Cristoph Zott: Business Model Innovation Strategy
Business model innovation is different than product innovation. But it is business model innovation that could bring enormous value in digital world.
Aaron Ross, Jason Lemkin: From Impossible to Inevitable
Aaron Ross is giving us another (after Predictable revenue) insight into how to build high-growth sales machine, this time with additional views from others.
Oliver Gassmann, Karolin Frankenberger: The Business Model Navigator
In today's world, you don't change the product or service, you change your business model. With business model navigator and 55 business models list, you can do it easier.
Chip Heath and Dan Heath: Switch
Knowledge does not change behavior. To change behavior, you’ve got to direct the Rider, motivate the Elephant, and shape the Path.
Thomas M. Siebel: Digital Transformation; Survive and Thrive in and Era of Mass Extinction
Digital transformation could be extinction level event for a lot of companies in next decades, Tom Siebel is talking about how digital transformation is changing our landscape.
John Doerr: Measure What Matters
OKR stands for Objective and Key Results. If you want to get things done in business you should have Committed and Aspirational Goals and a metrics to measure them.
The opening is the new closing
Why you don't need negotiations if you do your job in the sales process and you can create a value.