Danilo Zatta: The Pricing Model Revolution
New pricing. With the rise of technology, big data, new marketing practice and new ecosystems, the business world is ready for new pricing models based on different criteria than markup. A great book about ten of them.
Is buying a business application a date with potential happy ending or a honeymoon of the long-term relationship?
Why buying a business application is not a finite decision but an infinite one and why you should set your RFP in this way.
Michael E. Raynor: The Strategy Paradox
The Strategy Paradox: strategies with the greatest possibility of success also have the greatest possibility of failure. How to have Strategic Flexibility and accept Requisite Uncertainty.
John Warrillow: The Automatic Customer; Creating a Subscription Business in Any Industry
Every business could become subscription business, since subscribers are better than customers. Why? The book explains it.
Marko Jevtić, Milovan Dekić: De-sign think-ing; Kako stvarate proizvode koje ljudi žele
Avtori knjige o dizajn razmišljanju nam žele o ovoj knjigi ponuditi detaljan uvid u to, kako da dobro izvesti ovaj pristup rješavanja kompleksnih izazova kroz korisnički pogled.
Raphael Amit, Cristoph Zott: Business Model Innovation Strategy
Business model innovation is different than product innovation. But it is business model innovation that could bring enormous value in digital world.
Aaron Ross, Jason Lemkin: From Impossible to Inevitable
Aaron Ross is giving us another (after Predictable revenue) insight into how to build high-growth sales machine, this time with additional views from others.
Oliver Gassmann, Karolin Frankenberger: The Business Model Navigator
In today's world, you don't change the product or service, you change your business model. With business model navigator and 55 business models list, you can do it easier.
Chip Heath and Dan Heath: Switch
Knowledge does not change behavior. To change behavior, you’ve got to direct the Rider, motivate the Elephant, and shape the Path.