Rory Sutherland: Alchemy
Alchemy of human behavior is not based on logic. Author is explaining us why marketing works best, when it uses magical and logical elements of human behavior.
Jeanne M. Brett, Tyree D. Mitchell: Searching for Trust in the Global Economy
Different cultures have different approach to estimating trust in business. This is a great book about how four different cultures search for Trust in Global Economy.
Michael E. Raynor: The Strategy Paradox
The Strategy Paradox: strategies with the greatest possibility of success also have the greatest possibility of failure. How to have Strategic Flexibility and accept Requisite Uncertainty.
Philip Tetlock, Dan Gardner: Superforecasting
Is good forecasting a skill that can be learnt a competence with which you are born or simply a factor of luck. Tetlock and Gardner tried to answer that in their Superforcasting.
Prodaja v Sloveniji
V Sloveniji imamo potencial, potencial se imenuje prodaja in zakaj ga ne bi izkoristili?
Joe Heapy, Oliver King, James Samperi: Customer-driven Transformation
Customer experience design is a must in a digital economy. In order to build a customer-driven transformation of the business you need customer insight and knowledge of design.
John Warrillow: The Automatic Customer; Creating a Subscription Business in Any Industry
Every business could become subscription business, since subscribers are better than customers. Why? The book explains it.
Marko Jevtić, Milovan Dekić: De-sign think-ing; Kako stvarate proizvode koje ljudi žele
Avtori knjige o dizajn razmišljanju nam žele o ovoj knjigi ponuditi detaljan uvid u to, kako da dobro izvesti ovaj pristup rješavanja kompleksnih izazova kroz korisnički pogled.
Paola Subacchi: The Cost of Free Money
The global financial order is under big pressure after the decline of Bretton Woods rules and institutions. Can China fill the gap and how will others, especially US react to it.