Maja Daraboš: Evolucija konkurentske prednosti
Evolucija konkurentske prednosti dovjela je u situaciju hiperkonkurencije, u kojoj se traži brzina i inovativnost. I to više puta.
Bill Matassoni: Marketing Saves the World; Stories about why capitalism works
Marketing in consulting is hard, the author was in McKinsey and BCG and creating new dimensions in market-space is his approach.
The Digital Future of Management: The Next Age of Disruption
The Next Age of Disruption is a series of articles and interviews that talks about Christensen's Disruption theory in a new digital world.
Volfram Elzner: Kineski vek; radanje nove svetske velesile
Kineski vek je priča o tome, zašto i kako Kina postaje najača zemlja na svetu i kako je njen sistem zapravo samo njen sistem.
Mariana Mazzucato: Gospodarstvo s poslanstvom
Gospodarstvo s poslanstvom je knjiga, ki na novo opredeljuje vlogo države v kreiranju vrednosti, ne le kot popravljalke trgov, temveč kot kreatorke.
Alex Hormozi: $100M Offers; How To Make Offers So Good People Feel Stupid Saying No
If you want success in business you need to solve customer problems and create good offers. Alex Hormozi is offering an answer on second part.
Chris Miller: Chip War; The Fight for the World’s Most Critical Technology
Chips are the body on which modern world is build, and the chip war is the war for controlling this important area. Will US keep the most important parts in their control, or can China or any other country break its deadlock.
Patty Civalleri: Becoming Trader Joe
Becoming Trader Joe is a book how Joe Coulombe with his co-workers created Trader's Joe. A different kind of American retail chain, that was sold to Aldi.
Seth Godin: To je marketing
Marketing kot ga vidi Seth Godin. Iskanje najmanjšega možnega trga. Kreiranje spremembe, ki je pomembna za tiste, ki želijo, to kar imate.