Džefri Gitomer: Mala crvena knjiga prodaje
Mala crvena knjiga prodaje je skupaj ideja i pogleda, koje je Džefri Gitomer skupio u svojoj karijeri, koje mogu pomoči svakom prodavcu.
Sunil Gupta: Driving Digital Strategy
Driving digital strategy is about your business model, your value chain, your customers and your organization. Digital transition is never easy.
Morgan Housel: The Psychology of Money
Psychology of money. How to manage you investment time horizont. How to distinguish wealth and rich. It is all about compounding.
Brad Stone: Amazon Unbound
A book from Brad Stone about Amazon took over of modern business and his CEO moving from business superstar into public person of interest.
Stephan Kaiser, Max Josef Ringlstetter: Strategic Management of Professional Service Firms
This book is a great overview of what counts in management of Professional services companies. From how to manage people to how to manage business.
Eisha Tierney Armstrong: Productize
Productize services. If professional services companies want to move from customized services to product sales, this is a book for them.
Shosana Zuboff: The Age of Surveillance Capitalism
Surveillance capitalism is potential development of our society if development of technology is not regulated. Good book from good author.
Thomas Piketty: Ekonomija neenakosti
Piketty-jev uvod ali zaključek Kapitala v 21. stoletju je poskus osvetlitve neenakosti v svetu preko analize dohodkov iz kapitala in dela in potencialnih modelov redistribucije.
Martin Kihn, Cristopher B. O’Hara: Customer Data Platform
Evolution of CDP – Customer data platform Conversion rates on e-commerce websites rise an average 15 – 20 % and engagement rates... Read More