Sam Knowles: Asking Smarter Questions
Asking smarter questions is a skill that can help us in life and work. Especially if you are into sales. Curiosity, open mind and ability to listen help.
Brian Halligan, Dharmesh Shah: Inbound Marketing; Attract, Engage, and Delight Customers Online
Inbound marketing is the new door-to-door sales approach for digital world. The book from Hubspot founders is an insight into this new world.
Branislav Vujović: Između 2 sveta; Putovanje u digitalni svet
Digitalni svet nije isto kao fizički. Ako želite kao kompanija napraviti pravu digitalnu transformaciju, kreirajte digitalne procese.
April Dunford: Obviously Awesome; How to Nail Product Positioning so Customers Get It, Buy It, Love It
Obviously awesome is a practical guide on mastering positioning of your product or your company. Great overview on how to do better the most important part in selling.
Alexandre Lazarow: Out-Innovate
Out Innovate is the story of global startups and entrepreneurs, outside Silicon Valley and how those Frontier Innovators are building Camels and not only Unicorns.
Jared Fuller, Jill Rowley: Nearbound and the Rise of the Who Economy
Nearbound is a book about creating partnership in modern B2B selling. It addresses the rise of the Who economy.
ChatGPT view on Hubspot, Microsoft and Salesforce (sales and marketing tools)
What if the future of buyer's discovery is not web searching but AI utilisation. ChatGPT sales and marketing tools comparison for Hubspot, Salesforce and Microsoft.
Bill Stinnett: The Digital Selling Handbook
Digital selling is a new reality. 67 % of buying process your buyer is alone. The digital selling handbook is a guide on how to do it better.
Amy Cuddy: Prisotnost
Moč nam omogoča prisotnost. Prisotnost je stanje, ki vodi do polne angažiranosti. Samozavest brez vzvišenosti.