David Ogilvy: Ogilvy on Advertising
Some wisdoms on advertising from the giant of advertising. Ogilvy on Advertising is the book that offers you an entrance into a world of advertising.
Rob Walling: The SaaS Playbook
The SaaS Playbook is a book from SaaS owner on how to build a SaaS business. A personal view based on experiences.
Wes Bush: Product-Led Growth
You can focus your market approach to product led growth or sales lead practices. If you go with a product, the book can help you.
Sam Knowles: Asking Smarter Questions
Asking smarter questions is a skill that can help us in life and work. Especially if you are into sales. Curiosity, open mind and ability to listen help.
Brian Halligan, Dharmesh Shah: Inbound Marketing; Attract, Engage, and Delight Customers Online
Inbound marketing is the new door-to-door sales approach for digital world. The book from Hubspot founders is an insight into this new world.
Branislav Vujović: Između 2 sveta; Putovanje u digitalni svet
Digitalni svet nije isto kao fizički. Ako želite kao kompanija napraviti pravu digitalnu transformaciju, kreirajte digitalne procese.
April Dunford: Obviously Awesome; How to Nail Product Positioning so Customers Get It, Buy It, Love It
Obviously awesome is a practical guide on mastering positioning of your product or your company. Great overview on how to do better the most important part in selling.
Alexandre Lazarow: Out-Innovate
Out Innovate is the story of global startups and entrepreneurs, outside Silicon Valley and how those Frontier Innovators are building Camels and not only Unicorns.
Jared Fuller, Jill Rowley: Nearbound and the Rise of the Who Economy
Nearbound is a book about creating partnership in modern B2B selling. It addresses the rise of the Who economy.