Dave McKinsey: Strategic Storytelling; How to Create Persuasive Business Presentation
Preparing a great business presentation must follow some best practices and ground rules. A book about how it is done, based on USPS case from McKinsey, BCG and Accenture.
Amy Webb: The Big Nine
AI technology could change our world. The Big Nine, six US and three China companies are at the forefront of its development now. What will happen in the future.
Joost Minnaar, Pim de Morree: Corporate Rebels; Make work more fun
Corporate Rebels is a book about new way of working. On how to bring fun to work and how to change a management view from previous century and make it into progressive one.
Robert Skrob: Retention Point
Selling membership is not easy. Retention is even harder. Get as much of your members to retention point and get them as quick as possible.
Danilo Zatta: The Pricing Model Revolution
New pricing. With the rise of technology, big data, new marketing practice and new ecosystems, the business world is ready for new pricing models based on different criteria than markup. A great book about ten of them.
Rory Sutherland: Alchemy
Alchemy of human behavior is not based on logic. Author is explaining us why marketing works best, when it uses magical and logical elements of human behavior.
Jeanne M. Brett, Tyree D. Mitchell: Searching for Trust in the Global Economy
Different cultures have different approach to estimating trust in business. This is a great book about how four different cultures search for Trust in Global Economy.
Michael E. Raynor: The Strategy Paradox
The Strategy Paradox: strategies with the greatest possibility of success also have the greatest possibility of failure. How to have Strategic Flexibility and accept Requisite Uncertainty.
Philip Tetlock, Dan Gardner: Superforecasting
Is good forecasting a skill that can be learnt a competence with which you are born or simply a factor of luck. Tetlock and Gardner tried to answer that in their Superforcasting.