David Ogilvy: Ogilvy on Advertising
Some wisdoms on advertising from the giant of advertising. Ogilvy on Advertising is the book that offers you an entrance into a world of advertising.
How do you feed your sales Cerberus (marketing, sales, customer service)
Marketing, sales and customer service are three heads of selling monster called Cerberus. Your role as a sales manager is to play Hercules.
Bill Matassoni: Marketing Saves the World; Stories about why capitalism works
Marketing in consulting is hard, the author was in McKinsey and BCG and creating new dimensions in market-space is his approach.
Alex Moyle: Business development culture; Taking sales culture beyond the sales team
Business development culture is connection between customer-centric approach and internal cooperation of marketing, sales and customer service.
Seth Godin: To je marketing
Marketing kot ga vidi Seth Godin. Iskanje najmanjšega možnega trga. Kreiranje spremembe, ki je pomembna za tiste, ki želijo, to kar imate.
Kako se lotiti postavljanja prodajne organizacije ?
Kratek pregled kaj je dobro vedeti, predno se lotiš postavljanja prodajne organizacije
Martin Lindstrom: Small Data; Drobne sledi, ki odkrivajo velike trende
Avtor je po celem svetu zbiral podatke o navadah in trendih domačinov in jih uporabil za razvoj ali izboljšanje storitve in produktov... Read More
Pam Didner: Effective Sales Enablement; Achieve sales growth through collaborative sales and marketing
Sales enablement Sales teams need to understand how to leverage technology and their customers’ content to create win-win marketing scenarios. Role of... Read More
Kdo je odgovoren za stranko in kaj se je spremenilo
Kdo je odgovoren za stranko? Podjetje mora dobro razumeti dva elementa njegovih poslovnih procesov, če želi izgraditi pravo strukturo za upravljanje odnosov... Read More
Dan Hill: Emotionomics; Leveraging Emotions for Business Success
In business, the reason for ignoring emotions has been that, according to the popular view, emotions can’t be quantified and put into... Read More