Reid Hoffman, Greg Beato: Superagency
Superagency is the view of techno optimist on how the future could look like with AI being used to enhance human agency.
Graham Hawkins, Mark Micallef: Deep Selling
Deep selling is an approach authors offer as reply to changes in the sales environment, where buyer is the king. Out of shallow and into the deep selling.
Lukas Michel, Herb Nold: The Transition of Organizations
In the VUCA time how you manage organization in uncertain times is the key to successful management. The book gives some guidance.
Branislav Vujović: Između 2 sveta; Putovanje u digitalni svet
Digitalni svet nije isto kao fizički. Ako želite kao kompanija napraviti pravu digitalnu transformaciju, kreirajte digitalne procese.
The Future CEO
The Future CEO is technology savvy, leading as member, Gen Z aware, physically ready and embracing diversity.
Bill Stinnett: The Digital Selling Handbook
Digital selling is a new reality. 67 % of buying process your buyer is alone. The digital selling handbook is a guide on how to do it better.
Jason Hoover: ChatGPT Strategies for B2B Transformation
Using ChatGPT for B2B environment is not only about improving efficiency but in majority of cases building new business machine for new business practices.
Stephan M. Liozu, Andreas Hinterhuber: Digital Pricing Strategy
The Digital Pricing Strategy is the crucial point of creating a profitable business and improving on commercial excellence.
The Digital Future of Management: The Next Age of Disruption
The Next Age of Disruption is a series of articles and interviews that talks about Christensen's Disruption theory in a new digital world.