Alex Moyle: Business development culture; Taking sales culture beyond the sales team
Business development culture is connection between customer-centric approach and internal cooperation of marketing, sales and customer service.
Lipi Sarkar, Vinnie Bansal: Building a Digital Future
How to create digital transformation for your company by utilizing the great Microsoft business application platform Dynamics 365. A good overview on what is needed, for success in digital world.
Dave McKinsey: Strategic Storytelling; How to Create Persuasive Business Presentation
Preparing a great business presentation must follow some best practices and ground rules. A book about how it is done, based on USPS case from McKinsey, BCG and Accenture.
Peter Oliver: Consulting Frameworks
It is easier to approach a problem solving as consultant if you are aware of some standard consulting frameworks you can use. Book provides some of them.
Joost Minnaar, Pim de Morree: Corporate Rebels; Make work more fun
Corporate Rebels is a book about new way of working. On how to bring fun to work and how to change a management view from previous century and make it into progressive one.
Katie King: AI Strategy for Sales and Marketing; Connecting Marketing, Sales and Customer Experience
AI for Sales and Marketing is a book about usage of AI in different use cases and scenarios around all industries from financial, retail, manufacturing and telecommunications.
Danilo Zatta: The Pricing Model Revolution
New pricing. With the rise of technology, big data, new marketing practice and new ecosystems, the business world is ready for new pricing models based on different criteria than markup. A great book about ten of them.
Is buying a business application a date with potential happy ending or a honeymoon of the long-term relationship?
Why buying a business application is not a finite decision but an infinite one and why you should set your RFP in this way.
Michael E. Raynor: The Strategy Paradox
The Strategy Paradox: strategies with the greatest possibility of success also have the greatest possibility of failure. How to have Strategic Flexibility and accept Requisite Uncertainty.