John Horn: Inside the Competitor’s Mindset
Competitive insight is not that hard to get. This book from experienced author gives explains how to play competition's war game.
Grant Van Ulbrich: Transforming Sales management
Change is important element of sales management. Author's framework is called SCARED SO WHAT and is focused on individual approach to change.
Mathew Dixon, Rory Channer, Karen Freeman, Ted McKenna: The Activator Advantage
The Activator's are type of B2B sellers, that are the most effective in Professional services selling environment.
Graham Hawkins, Mark Micallef: Deep Selling
Deep selling is an approach authors offer as reply to changes in the sales environment, where buyer is the king. Out of shallow and into the deep selling.
Jake Dunlap: The Innovative Seller; Keeping Pace in an AI and Customer-Centric World
The Innovative Sellers of the Future are part of modern sales organization that is built on 4Cs of selling organization.
Michele Hansen: Deploy Empathy, A Practical Guide to Interviewing Customers
If you do it right, customer interview is your best tool for information gathering. The book is about how to do it right.
Doug Davidoff: The Revenue Acceleration Framework
The Revenue Acceleration Framework provides a reader with a comprehensive overview on how to manage RevOps in structured way.
Wes Bush: Product-Led Growth
You can focus your market approach to product led growth or sales lead practices. If you go with a product, the book can help you.
Sam Knowles: Asking Smarter Questions
Asking smarter questions is a skill that can help us in life and work. Especially if you are into sales. Curiosity, open mind and ability to listen help.