Marco Iansiti, Karim R. Lakhani: Competing in The Age of AI; Strategy and Leadership When Algorithms and Networks Run the World
Digital companies are changing business world, crossing industries and chaging value creation and value capturing. Data, algorithms, software and new operational digital models are chaging our world. And a new breed of leaders is needed.
Amrit Tiwana: IT Strategy for Non-IT Managers; Becoming and Engaged Contributor to Corporate IT Decisions
This is a description of how to understand IT as non-IT manager in order to make better management decisions that will help your company improve business values or lower costs
Martin Lindstrom: Small Data; Drobne sledi, ki odkrivajo velike trende
Avtor je po celem svetu zbiral podatke o navadah in trendih domačinov in jih uporabil za razvoj ali izboljšanje storitve in produktov... Read More
Prodaja – samotni jezdeci po pokrajini strank ali uporabniki modernih orodij in zaključevalci poslov?
Usage of sales support tools and importance of proper strategy setting
Pam Didner: Effective Sales Enablement; Achieve sales growth through collaborative sales and marketing
Sales enablement Sales teams need to understand how to leverage technology and their customers’ content to create win-win marketing scenarios. Role of... Read More
Trendi, ki spreminjajo prodajno okolje – povzeto po Pam Didner: Effective Sales Enablement
Trendi, ki spreminjajo prodajno okolje: Dinamika trga in spreminjanje potrošniškega povpraševanja Razvoj razgledanih kupcev – kupci želijo sami pridobiti informacije o rešitvah... Read More
Kdo je odgovoren za stranko in kaj se je spremenilo
Kdo je odgovoren za stranko? Podjetje mora dobro razumeti dva elementa njegovih poslovnih procesov, če želi izgraditi pravo strukturo za upravljanje odnosov... Read More
Digital changing key-account landscape by McKinsey & Company
McKinsey document about how to move your traditional key account management into digital era.
Andrew D. Banasiewicz: Evidence-Based Decision-Making; How to Leverage Available Data and Avoid Cognitive Biases
How to use decision making frameworks to make better decisions. Great book about better evidence based decision making.