Delloite Digital maturity model – okvir za izdelavo mnenja, kje podjetje je?
Digitializacija je ena bolj izrabljenih besed v zadnjih nekaj letih. Marketinško privlačna, daje navdih modernosti. Proces digitalizacije je v razvitih okoljih že... Read More
Microsoft “Daily recommendation” – CRM added value enrichment
Listening to an event from Microsoft, that address digital transformation of marketing and sales, I finally heard about real life usage of... Read More
SAP – ov pogled na poslovne modele prihodnosti v telekomunikacijah
SAP – nemški ponudnik programske opreme, v svojih beli knjigi o telekomunikacijah: https://www.sap.com/documents/2016/03/121d80d0-627c-0010-82c7-eda71af511fa.html definira potrebno transformacijo telekomov, če bodo le-ti želeli ostati... Read More
Moderni skrbnik strank
Kako uspeti kot moderni skrbnik strank v spreminjajočem se okolju? Digitalizacija in aplikacija naprednih tehnologij, sta prinesli v življenje skrbnika stranke razdiralno... Read More
Kirill Eremenko: Confident Data Skills; Master the fundamentals of working with data and supercharge your carrer
In today’s Digital Age, data is used to shape the tales of who we are, how we present ourselves, what we enjoy... Read More
Ali je to kar imamo res zlato? Kako uvajati prodajne spremembe v digitalnem svetu?
Naslov izhaja iz pesmi Jamesa Blunta: Stay The Night, ki pravi, če je to vse kar imamo, potem je to kar imamo... Read More
John A. Goodman: Customer Experience 3.0; High-Profit Strategies in the Age of Techno Services
If you want to deliver an end-to-end Customer Experience (CE) with mesaurable financial payoff, you need to use aggresive services and technology... Read More
Razvoj strojnega učenja v ikonografiki PWC-ja
PWC je pripravil zelo nazorno in enostavno ikonografiko razvoja strojnega učenja skozi zgodovinske faze in gleda na priljubljenost določenih metod, ki so... Read More
Nicolaj Siggelkow, Christian Terwiesch: Connected strategy, Building Continuous Customer Relationship for Competitive Advantage
The key innovation of connected strategies lies in their revamping of a firm’s business model. At a time when a mobility platform... Read More