So dobri prodajalci srečni ali sposobni?
Prodaja - sreča ali sposobnost. So dobri prodajalci srečni ali sposobni in kako to ločiti. In ali je to sploh pomembno. Razmišljanje o 100 milijonskem vprašanju.
Dave McKinsey: Strategic Storytelling; How to Create Persuasive Business Presentation
Preparing a great business presentation must follow some best practices and ground rules. A book about how it is done, based on USPS case from McKinsey, BCG and Accenture.
Amy Webb: The Big Nine
AI technology could change our world. The Big Nine, six US and three China companies are at the forefront of its development now. What will happen in the future.
Peter Oliver: Consulting Frameworks
It is easier to approach a problem solving as consultant if you are aware of some standard consulting frameworks you can use. Book provides some of them.
Joost Minnaar, Pim de Morree: Corporate Rebels; Make work more fun
Corporate Rebels is a book about new way of working. On how to bring fun to work and how to change a management view from previous century and make it into progressive one.
Robert Skrob: Retention Point
Selling membership is not easy. Retention is even harder. Get as much of your members to retention point and get them as quick as possible.
Katie King: AI Strategy for Sales and Marketing; Connecting Marketing, Sales and Customer Experience
AI for Sales and Marketing is a book about usage of AI in different use cases and scenarios around all industries from financial, retail, manufacturing and telecommunications.
Danilo Zatta: The Pricing Model Revolution
New pricing. With the rise of technology, big data, new marketing practice and new ecosystems, the business world is ready for new pricing models based on different criteria than markup. A great book about ten of them.
Rory Sutherland: Alchemy
Alchemy of human behavior is not based on logic. Author is explaining us why marketing works best, when it uses magical and logical elements of human behavior.