Is buying a business application a date with potential happy ending or a honeymoon of the long-term relationship?
Why buying a business application is not a finite decision but an infinite one and why you should set your RFP in this way.
Michael E. Raynor: The Strategy Paradox
The Strategy Paradox: strategies with the greatest possibility of success also have the greatest possibility of failure. How to have Strategic Flexibility and accept Requisite Uncertainty.
Philip Tetlock, Dan Gardner: Superforecasting
Is good forecasting a skill that can be learnt a competence with which you are born or simply a factor of luck. Tetlock and Gardner tried to answer that in their Superforcasting.
Russel Ward: High Performance Sales Strategies; Powerful Ways to Win New Business
How to objectively measure sales efficiency is always a challenge in sales management. What you do in the Critical Hour with your prospect counts. This is a book about what to look for when measuring sales capability.
David Meerman Scott: The New Rules of Sales and Service
The New Rules of Sales and Service should be applied in order to address the need for real-time agile social selling and customer service.
Prodaja v Sloveniji
V Sloveniji imamo potencial, potencial se imenuje prodaja in zakaj ga ne bi izkoristili?
Frank V. Cespedes: Sales Management That Works
Sales management in the new realities need to adjust or it will not be efficient. Author gives us a view on people, processes, pricing, partners and productivity as sales management areas to focus on.
Joe Heapy, Oliver King, James Samperi: Customer-driven Transformation
Customer experience design is a must in a digital economy. In order to build a customer-driven transformation of the business you need customer insight and knowledge of design.
Herb Koen: O svemu se može pregovarati; Kako da dobijete ono što želite
Pregovarati možemo o svemu. Glavni elementi su vreme, moć i informacija. Pisac nam da neke savjete kako postati bolji pregovarač.