Joe Heapy, Oliver King, James Samperi: Customer-driven Transformation
Customer experience design is a must in a digital economy. In order to build a customer-driven transformation of the business you need customer insight and knowledge of design.
Herb Koen: O svemu se može pregovarati; Kako da dobijete ono što želite
Pregovarati možemo o svemu. Glavni elementi su vreme, moć i informacija. Pisac nam da neke savjete kako postati bolji pregovarač.
Graham Yemm: The Sales Book
Graham Yemm's The Sales Book is one of the most structured overviews about what sales and sales management is all about and what do they include and how they can be tackled.
John Warrillow: The Automatic Customer; Creating a Subscription Business in Any Industry
Every business could become subscription business, since subscribers are better than customers. Why? The book explains it.
Marko Jevtić, Milovan Dekić: De-sign think-ing; Kako stvarate proizvode koje ljudi žele
Avtori knjige o dizajn razmišljanju nam žele o ovoj knjigi ponuditi detaljan uvid u to, kako da dobro izvesti ovaj pristup rješavanja kompleksnih izazova kroz korisnički pogled.
Henrik Broman Larsson, Markus Ejenas, Peter Siljerud: Supertrends; Facts and insights to future proof your sales and marketing
Supertrends are changing sales and marketing and if people involved should be successful, they should adjust to supertrends.
Walter A. Friedman: Birth of a Salesman; The Transformation of Selling in America
Selling in America has transformed a lot in the last two centuries and Friedman's book is a great overview about how that happened. From a peddler to a sales science.
Roger Fisher, William Ury, Bruce Patton: Kako doseči dogovor; Umetnost pogajanja
Večina teorije o pogajanjih je izšla iz Hardvarske šole, ki jo predstavljajo avtorji, ki so sodeloval v Harvard Negotiation Project. To je knjiga o Harvardski teoriji pogajanj.
Daniel H. Pink: To Sell is Human
We are all in selling business, when we try to move others to do something. Daniel H. Pink story is about modern selling.