Graham Yemm: The Sales Book
Graham Yemm's The Sales Book is one of the most structured overviews about what sales and sales management is all about and what do they include and how they can be tackled.
John Warrillow: The Automatic Customer; Creating a Subscription Business in Any Industry
Every business could become subscription business, since subscribers are better than customers. Why? The book explains it.
Marko Jevtić, Milovan Dekić: De-sign think-ing; Kako stvarate proizvode koje ljudi žele
Avtori knjige o dizajn razmišljanju nam žele o ovoj knjigi ponuditi detaljan uvid u to, kako da dobro izvesti ovaj pristup rješavanja kompleksnih izazova kroz korisnički pogled.
Henrik Broman Larsson, Markus Ejenas, Peter Siljerud: Supertrends; Facts and insights to future proof your sales and marketing
Supertrends are changing sales and marketing and if people involved should be successful, they should adjust to supertrends.
Walter A. Friedman: Birth of a Salesman; The Transformation of Selling in America
Selling in America has transformed a lot in the last two centuries and Friedman's book is a great overview about how that happened. From a peddler to a sales science.
Roger Fisher, William Ury, Bruce Patton: Kako doseči dogovor; Umetnost pogajanja
Večina teorije o pogajanjih je izšla iz Hardvarske šole, ki jo predstavljajo avtorji, ki so sodeloval v Harvard Negotiation Project. To je knjiga o Harvardski teoriji pogajanj.
Daniel H. Pink: To Sell is Human
We are all in selling business, when we try to move others to do something. Daniel H. Pink story is about modern selling.
Raphael Amit, Cristoph Zott: Business Model Innovation Strategy
Business model innovation is different than product innovation. But it is business model innovation that could bring enormous value in digital world.
Dominique Levin, Jacco van der Kooij: The SaaS Sales Method for Customer Success & Account Managers
SaaS sales is different than traditional B2B solution selling. New and important roles in this process are Customer Success & Account Managers.