April Dunford: Obviously Awesome; How to Nail Product Positioning so Customers Get It, Buy It, Love It
Obviously awesome is a practical guide on mastering positioning of your product or your company. Great overview on how to do better the most important part in selling.
Jared Fuller, Jill Rowley: Nearbound and the Rise of the Who Economy
Nearbound is a book about creating partnership in modern B2B selling. It addresses the rise of the Who economy.
ChatGPT view on Hubspot, Microsoft and Salesforce (sales and marketing tools)
What if the future of buyer's discovery is not web searching but AI utilisation. ChatGPT sales and marketing tools comparison for Hubspot, Salesforce and Microsoft.
Če bi lahko … idealno prodajno organizacijo
Če bi živeli v svetu brez omejitev, kako bi zgradili idealno prodajno organizacijo, ki bi bila moderna in učinkovita.
Bill Stinnett: The Digital Selling Handbook
Digital selling is a new reality. 67 % of buying process your buyer is alone. The digital selling handbook is a guide on how to do it better.
Stephen G. Diorio, Chris K. Hummel: Revenue Operations
Revenue operations is about aligning sales, marketing and customer service to improve monetization of all your customer-facing assets and customer experience.
How do you feed your sales Cerberus (marketing, sales, customer service)
Marketing, sales and customer service are three heads of selling monster called Cerberus. Your role as a sales manager is to play Hercules.
Kit Sadgrove: Copywriting Frameworks, Formulas and Checklist
Copywriting frameworks, formulas and checklists is structured book that offers quick introduction to the world of copywriting.
Jeremy Koudri: Coaching Questions for Every Situation
Coaching questions is not only a book about coaching, but is a collection of strong questions for a lot of situations, including sales.