Maja Voje: Go-To-Market Strategist
Go-to-market strategy is an art. In her book Go-To-Market Strategy, Maja Voje is trying to bring that art a little closer to ordinary mortals.
Think, Say, Do … people are not 1 or 0 (context and interests)
People are not simple. People think, say, do ... but not always all three actions are the same. How to understand people better and be successful in selling.
Programi nagrajevanja v prodaji
Programi nagrajevanja v prodaji so lahko pot do uspešne in motivirane prodaje. Kako jih postaviti, kaj upoštevati in kako omejiti tveganja.
Woo-Kyoung Ahn: Thinking 101
Thinking better as explained in this Thinking 101 book is about understanding main human biases and address them properly.
20 let prodaje; učne ure iz prakse
Lekcije iz 20 letne prodajne prakse, kjer sem se znašel na obeh bregovih, nakupnemu in prodajnemu. Kako prodajati in česa ne početi, za vse, ki si tega želijo.
Mehdi Hasan: Win Every Argument
How to Win argument, debate or public speaking. Mehdi Hasan is a master and he is sharing with us some quick recommendations. Learn from him.
Jason Hoover: ChatGPT Strategies for B2B Transformation
Using ChatGPT for B2B environment is not only about improving efficiency but in majority of cases building new business machine for new business practices.
Maximizing Sales Success: The Significance of Tracking Quota to OTE and LTV to CAC Ratios (by Chat GPT)
Good sales management included proper Quota to OTE setting and optimizing LTV to CAC ratio. Understanding the numbers and using them properly is the key.
Bryan A. Garner: HBR Guide to Better Business Writing
HBR Guide to Better Business Writing is a simple tool for helping you write better business texts. Clarity and simplicity. State what you want and have your readers' need in mind.