Raphael Amit, Cristoph Zott: Business Model Innovation Strategy
Business model innovation is different than product innovation. But it is business model innovation that could bring enormous value in digital world.
Dominique Levin, Jacco van der Kooij: The SaaS Sales Method for Customer Success & Account Managers
SaaS sales is different than traditional B2B solution selling. New and important roles in this process are Customer Success & Account Managers.
Robert B. Miller, Stephen E. Heiman, Tad Tuleja: The New Strategic Selling
The New Strategic Selling is classic B2B selling methodology developed by Miller and Heiman and it is an approach that improve reliability of your sales success.
Aaron Ross, Jason Lemkin: From Impossible to Inevitable
Aaron Ross is giving us another (after Predictable revenue) insight into how to build high-growth sales machine, this time with additional views from others.
Boško Praštalo: Mreženje
Knjiga o Mreženju, prva v slovenščini, ne ponuja "magične palčke" za uspeh, da pa veliko idej, kako izboljšati svoje možnosti na tem področju.
Oliver Gassmann, Karolin Frankenberger: The Business Model Navigator
In today's world, you don't change the product or service, you change your business model. With business model navigator and 55 business models list, you can do it easier.
Dr. Eric Berne: Katero igro igraš?
Igre so medprostor med klepetom in intimnostjo. Imamo tri nivoje igralcev. Odrasli, Starš in Otrok. Tansakcijska analiza iger nam lahko da veliko odgovorov.
Chip Heath and Dan Heath: Switch
Knowledge does not change behavior. To change behavior, you’ve got to direct the Rider, motivate the Elephant, and shape the Path.
Thomas M. Siebel: Digital Transformation; Survive and Thrive in and Era of Mass Extinction
Digital transformation could be extinction level event for a lot of companies in next decades, Tom Siebel is talking about how digital transformation is changing our landscape.