Matthew Dixon, Brent Adamson: The Challenger Sale; Taking Control of the Customer Conversation
History of sales The history of sales has been one of steady progress interrupted by a few real breakthroughs. First breakthrough was... Read More
Peter Thiel, Blake Masters: Zero to One
Doing what we already know, how to do takes the world from 1 to n, adding more of something familiar. But every... Read More
Thomas H. Davenport, Jeanne G. Harris: Competing on Analytics; The New Science of Winning
Why do analytics Netflix is one of analytical competitor. Its CEO Reed Hastings has a master’s in computer science from Stanford. They... Read More
Francis Buttle: Customer relationship management; Concepts and technologies – second edition
Customer relationship management – general There are four types of CRM: Strategic – focused upon development of a customer-centric business culture. Operational... Read More
Simon Sinek: Neskončna igra
Neskončne in končne igre Igra obstaja, če obstaja vsaj dva igralca. Prav tako obstajata dve vrsti iger: končne in neskončne. Končne igra... Read More
Thomas Lah & J.B. Wood: Technology-as-a-Service Playbook
Disruption Happens XaaS is not just technology that is priced by the month and hosted in the cloud. It’s just a new... Read More
Leonard Mlodinow: Elastic; Unlocking Your Brain’s Ability to Embrace Change
Today we consume, on average, a staggering 100.000 words of new information each day from various media. About 28.000 a few decades... Read More
Clayton M. Christensen, Michael E. Raynor: The Innovator’s Solution; Creating and sustaining successful growth
Faced with innovator's dillema managers are pushed from their comfort zone and usually react poorly. Innovator's solution is helping them respond properly.
Economic moat – ga imate, ga poznate?
»Economic moat« »Moat« je angleška beseda za jarek. Bolj natančno obrambni jarek. »Economic moat« je izraz, ki ga je predvsem populariziral Warren... Read More