Kris Vos i Tal Raz: Ne pristajte na manje
How to negotiate like your life depends on it. FBI guy Chris Voss knows what he is talking about. Never split the difference.
Jace An: 77 building bloks of digital transformation
Digital transformation in the most structured way from Jace An. List of 77 digital capabilities and how to measure them.
Mahan Khalasa, Randy Illig: Let’s get real or let’s not play
No is a good outcome if identified early. Great book about sales methodology and how to build value for a customer.
Alan Weiss: The Consulting Bible
The consulting business is a very challenging endeavor and Alan Weiss is giving an insight look on how to build a seven digit business.
Justin Michael and Tony Hughes: Tech-Powered Sales
Future of sales is tech-powered sales and with 33% of sales rep gone, SE platform augmented with human insight will be the future.
Fred Geyer, Joerg Niessing: The Definitive Guide to B2B Digital Transformation
Every B2B company will soon face the same challenge as B2C companies, they will need to raise their digital game. The book is about how to do that.
Ethan M. Raisel: The McKinsey Way
Solving the problems like the best company in the world - the insight view from McKinsey.
Džefri Gitomer: Mala crvena knjiga prodaje
Mala crvena knjiga prodaje je skupaj ideja i pogleda, koje je Džefri Gitomer skupio u svojoj karijeri, koje mogu pomoči svakom prodavcu.
Sunil Gupta: Driving Digital Strategy
Driving digital strategy is about your business model, your value chain, your customers and your organization. Digital transition is never easy.