Making a consumer into the customer
How to build a structured system of consumer need collection and upgrade it with ability to monetize them and creating a customer out of it.
Ray Dalio: Principles
Ray Dalio Principles is a set of workings that define things in an algorithmic way, so that based on principles he developed during his work and life, he developed better decision-making machine, that works in idea meritocracy mode.
Silvester Kmetič, Werner Katzengruber: Prodaja; Strategije prihodnosti, Top Selling Professional, Biblija vrhunskega prodajnika
Strukturiran pregled po glavnih elementih prodajnih postopkov. Avtorja imata veliko izkušenj z delom v prodaji in vodenjem delavnic in svetovanjem o prodaji.
Zakaj so okolje, vsebina in prezentacija tako pomembni?
Zakaj je pomembno da razumemo koncept relativnosti in človeško delovanje, ki mu je podvrženo.
Can sales innovations occur inside existing sales organization?
How to deal with introducing changes in sales organization, especially disruptive ones. Parallel to Christensen Innovation dilemma.
What it means to be a sales leader?
Short description what you should take care of when you became sales manager.
Clayton M. Christensen: The Innovator’s Dilemma; When new technologies cause great firms to fail
One of the greatest management books about challenges good management faces with managing disruptive technologies and market changes.
Gerald C. Kane, Nguyen Phillips, Jonathan R. Copulsky and Garth R. Andrus: The Technology Fallacy; How people are the real key to digital transformation
Great book about why technology is not the difference maker in successful transition of companies from traditional to digital. digital maturity is mostly about culture, leadership and people.