Francis Buttle: Customer relationship management; Concepts and technologies – second edition
Customer relationship management – general There are four types of CRM: Strategic – focused upon development of a customer-centric business culture. Operational... Read More
Mark Roberge: The Sales Acceleration Formula
The whole idea of innovation is that it gives you a competitive breathing space. In the good old days, a decent innovation... Read More
Standard ali specifika
Microsoftov korak k standardu V svoji novi vlogi sem ob spoznavanju Microsoftove programske opreme, ki je namenjena podpori poslovanja podjetjem, naletel na... Read More
Thomas Lah & J.B. Wood: Technology-as-a-Service Playbook
Disruption Happens XaaS is not just technology that is priced by the month and hosted in the cloud. It’s just a new... Read More
Clayton M. Christensen, Michael E. Raynor: The Innovator’s Solution; Creating and sustaining successful growth
Faced with innovator's dillema managers are pushed from their comfort zone and usually react poorly. Innovator's solution is helping them respond properly.
Kvalitetne prodajne priložnosti
Cilj prodaje Končni cilj vsake prodajne aktivnosti je sklenitev dobrega posla, ki vodi v dolgotrajno poslovno razmerje. Toda pot do uspešne prodaje... Read More
Dave Conklin: Lost At 30,000 Feet; A Business Leader’s Guide To Understanding & Navigating The Complicated Digital Business Growth Landscape
Great book about digital business issues and challenges and how to understand digital landscape as business leader, to make your company successful.
Malcolm Gladwell: Pogovarjanje z neznanci; Kaj moramo vedeti o ljudeh, ki jih ne poznamo
Avtor skozi primere opiše glavne omejitve našega razumevanja neznancev: pristajanje na privzeto resnico, predpostavka očitnosti in neupoštevanje sklopitve z okoljem in pogoji.
Moja prodaja je zanič!
Zakaj je pomembno, da jasno postavimo pričakovanja do prodajalcev in vlogo prodaje v podjetju predno začnemo z ocenami.