Pam Didner: Effective Sales Enablement; Achieve sales growth through collaborative sales and marketing
Sales enablement Sales teams need to understand how to leverage technology and their customers’ content to create win-win marketing scenarios. Role of... Read More
Daniel Kahneman: Razmišljanje hitro in počasno
Avtor v knjigi govori o dveh izmišljenih likih, dveh vrstah bitij in dveh jazih. Dva izmišljena lika sta sistem 1 in sistem... Read More
Trendi, ki spreminjajo prodajno okolje – povzeto po Pam Didner: Effective Sales Enablement
Trendi, ki spreminjajo prodajno okolje: Dinamika trga in spreminjanje potrošniškega povpraševanja Razvoj razgledanih kupcev – kupci želijo sami pridobiti informacije o rešitvah... Read More
Razlike med transakcijsko prodajo in prodajo v poslovnem modelu, ki temelji na porabi
Velik podjetij se odloča za spremembo iz transakcijskega modela v model porabe. Tudi prodaja se mora prilagoditi. Potrebujemo prodajo v modelu, ki... Read More
Upravljanje z viri in kaj mora poslovodstvo vedeti o svojem podjetju
Prebiranje knjige o zgodovini IBM-a in predvsem opis, kako se je le ta znašel v težavah, ko je pod Palmisanom in kasneje... Read More
James W. Cortada: The Rise and Fall and Reinvention of a Global Icon
Birth IBM history can be divided into three periods. 1880 to 1914 from start to merger of three companies. From 1914 to... Read More
How to become a seller from Graham Hawkins: The Future of Sales Profession
Sales teams have never really been »teams«. For more then 130 years, sales teams have been made up of »autonomous agents« who... Read More
Baba Prasad: Nimble; Make Yourself and Your Company Resilient in the Age of Constant Change
We can no longer afford to adapt slowly; at evolutionary rates. We need to be able to change rapidly. We have learned... Read More
Kdo je odgovoren za stranko in kaj se je spremenilo
Kdo je odgovoren za stranko? Podjetje mora dobro razumeti dva elementa njegovih poslovnih procesov, če želi izgraditi pravo strukturo za upravljanje odnosov... Read More