Amrit Tiwana: IT Strategy for Non-IT Managers; Becoming and Engaged Contributor to Corporate IT Decisions
This is a description of how to understand IT as non-IT manager in order to make better management decisions that will help your company improve business values or lower costs
Prodaja – samotni jezdeci po pokrajini strank ali uporabniki modernih orodij in zaključevalci poslov?
Usage of sales support tools and importance of proper strategy setting
Pam Didner: Effective Sales Enablement; Achieve sales growth through collaborative sales and marketing
Sales enablement Sales teams need to understand how to leverage technology and their customers’ content to create win-win marketing scenarios. Role of... Read More
Daniel Kahneman: Razmišljanje hitro in počasno
Avtor v knjigi govori o dveh izmišljenih likih, dveh vrstah bitij in dveh jazih. Dva izmišljena lika sta sistem 1 in sistem... Read More
Trendi, ki spreminjajo prodajno okolje – povzeto po Pam Didner: Effective Sales Enablement
Trendi, ki spreminjajo prodajno okolje: Dinamika trga in spreminjanje potrošniškega povpraševanja Razvoj razgledanih kupcev – kupci želijo sami pridobiti informacije o rešitvah... Read More
Razlike med transakcijsko prodajo in prodajo v poslovnem modelu, ki temelji na porabi
Velik podjetij se odloča za spremembo iz transakcijskega modela v model porabe. Tudi prodaja se mora prilagoditi. Potrebujemo prodajo v modelu, ki... Read More
Upravljanje z viri in kaj mora poslovodstvo vedeti o svojem podjetju
Prebiranje knjige o zgodovini IBM-a in predvsem opis, kako se je le ta znašel v težavah, ko je pod Palmisanom in kasneje... Read More
James W. Cortada: The Rise and Fall and Reinvention of a Global Icon
Birth IBM history can be divided into three periods. 1880 to 1914 from start to merger of three companies. From 1914 to... Read More
How to become a seller from Graham Hawkins: The Future of Sales Profession
Sales teams have never really been »teams«. For more then 130 years, sales teams have been made up of »autonomous agents« who... Read More