Walter A. Friedman: Birth of a Salesman; The Transformation of Selling in America
Selling in America has transformed a lot in the last two centuries and Friedman's book is a great overview about how that happened. From a peddler to a sales science.
Roger Fisher, William Ury, Bruce Patton: Kako doseči dogovor; Umetnost pogajanja
Večina teorije o pogajanjih je izšla iz Hardvarske šole, ki jo predstavljajo avtorji, ki so sodeloval v Harvard Negotiation Project. To je knjiga o Harvardski teoriji pogajanj.
Daniel H. Pink: To Sell is Human
We are all in selling business, when we try to move others to do something. Daniel H. Pink story is about modern selling.
Dominique Levin, Jacco van der Kooij: The SaaS Sales Method for Customer Success & Account Managers
SaaS sales is different than traditional B2B solution selling. New and important roles in this process are Customer Success & Account Managers.
Robert B. Miller, Stephen E. Heiman, Tad Tuleja: The New Strategic Selling
The New Strategic Selling is classic B2B selling methodology developed by Miller and Heiman and it is an approach that improve reliability of your sales success.
Aaron Ross, Jason Lemkin: From Impossible to Inevitable
Aaron Ross is giving us another (after Predictable revenue) insight into how to build high-growth sales machine, this time with additional views from others.
Boško Praštalo: Mreženje
Knjiga o Mreženju, prva v slovenščini, ne ponuja "magične palčke" za uspeh, da pa veliko idej, kako izboljšati svoje možnosti na tem področju.
Dr. Eric Berne: Katero igro igraš?
Igre so medprostor med klepetom in intimnostjo. Imamo tri nivoje igralcev. Odrasli, Starš in Otrok. Tansakcijska analiza iger nam lahko da veliko odgovorov.
