Cory Bray, Hilmon Sorey: The Sales Enablement Playbook
Sales Enablement Is an Ecosystem Sales Enablement is the concept of extending a prospect-centric mindset to all departments within an organization. Sales... Read More
Francis Buttle: Customer relationship management; Concepts and technologies – second edition
Customer relationship management – general There are four types of CRM: Strategic – focused upon development of a customer-centric business culture. Operational... Read More
Mark Roberge: The Sales Acceleration Formula
The whole idea of innovation is that it gives you a competitive breathing space. In the good old days, a decent innovation... Read More
Kvalitetne prodajne priložnosti
Cilj prodaje Končni cilj vsake prodajne aktivnosti je sklenitev dobrega posla, ki vodi v dolgotrajno poslovno razmerje. Toda pot do uspešne prodaje... Read More
Dave Conklin: Lost At 30,000 Feet; A Business Leader’s Guide To Understanding & Navigating The Complicated Digital Business Growth Landscape
Great book about digital business issues and challenges and how to understand digital landscape as business leader, to make your company successful.
Malcolm Gladwell: Pogovarjanje z neznanci; Kaj moramo vedeti o ljudeh, ki jih ne poznamo
Avtor skozi primere opiše glavne omejitve našega razumevanja neznancev: pristajanje na privzeto resnico, predpostavka očitnosti in neupoštevanje sklopitve z okoljem in pogoji.
Moja prodaja je zanič!
Zakaj je pomembno, da jasno postavimo pričakovanja do prodajalcev in vlogo prodaje v podjetju predno začnemo z ocenami.
Howard Stevens, Theodore Kinni: Achieve Sales Excellence, the 7 Customer Rules for Becoming the New Sales Professional
Book based on 13 years of research about what it takes to be the best salespeople, from the customer point of view.
Making a consumer into the customer
How to build a structured system of consumer need collection and upgrade it with ability to monetize them and creating a customer out of it.