Silvester Kmetič, Werner Katzengruber: Prodaja; Strategije prihodnosti, Top Selling Professional, Biblija vrhunskega prodajnika
Strukturiran pregled po glavnih elementih prodajnih postopkov. Avtorja imata veliko izkušenj z delom v prodaji in vodenjem delavnic in svetovanjem o prodaji.
Zakaj so okolje, vsebina in prezentacija tako pomembni?
Zakaj je pomembno da razumemo koncept relativnosti in človeško delovanje, ki mu je podvrženo.
Can sales innovations occur inside existing sales organization?
How to deal with introducing changes in sales organization, especially disruptive ones. Parallel to Christensen Innovation dilemma.
What it means to be a sales leader?
Short description what you should take care of when you became sales manager.
Carmine Gallo: The Storyteller’s Secret
Storytelling is important, having ideas and messages and not being able to present them in motivating and inspiring fashion doesn't count. There are somepeople that are just good at it, but they also have to learn how to do it.
ICP and TAM – do you know what yours are?
Know you total addressable market and ideal customer profile
Kako se lotiti postavljanja prodajne organizacije ?
Kratek pregled kaj je dobro vedeti, predno se lotiš postavljanja prodajne organizacije
Steven van Belleghem: Od izkušnje stranke do bivše stranke; Kaj se zgodi, ko stranko odstranimo iz nakupne poti
Nekaj misli iz knjige Steven van Belleghema, ki so jo v slovenščino prevedli pri Frodx.