Thomas S. Kuhn: Struktura znanstvenih revolucij
Razvoj znanosti ni kumulativen, temveč na njen razvoj vplivajo znanstvene revolucije. Ko je kriza prevelika, se pojavi nova paradigma.
Daniel Z. Lieberman, Michael E. Long: The Molecule of More
Dopamine is the molecule of more. It never stops. Here and now is not important of it.
Lukas Michel, Herb Nold: The Transition of Organizations
In the VUCA time how you manage organization in uncertain times is the key to successful management. The book gives some guidance.
Anna Lembke: Dopamine Nation, Finding Balance in the Age of Indulgence
Dopamine nation is an insight on how are dopamine drive can lead to addictions and how we should balance pain and pleasure.
Neil Oliver: A History of Scotland
History of Scotland from the geography to tribes to nation and a part of the union. With Highland and Lowland and diaspora.
Alex Hutchinson: Endure; Mind, Body and the Curiously Elastic Limits of Human Performance
Instead of asking what are the limits of human performance, author is researching what cause them - body or mind?
Herman Pontzer: Pokuriti
Pokuriti je knjiga, ki odstira vpogled v človeško presnovo in kalorije, ki so valuta življenja.
Michele Hansen: Deploy Empathy, A Practical Guide to Interviewing Customers
If you do it right, customer interview is your best tool for information gathering. The book is about how to do it right.
Michael Young: Vzpon Meritokracije
Vzpon meritokracije je knjiga, ki jo je Michael Young sprva zastavil kot resno razpravo a jo nato prelevil v satiro. Prednosti in pasti meritokracije skozi zgodovinsko satiro.
Michael D. Watkins: The Six Disciplines of Strategic Thinking
If you want to play a CEO role, strategic thinking is a must. This book is short introduction what it is all about.
Jeffrey K.Liker: The Toyota Way
The Toyota Way is a very detailed insight into production excellence of the most successful automotive company in the world.
Fitzroy Maclean: Scotland
Scotland is the land of fighting and beauty. Scottish history is anything but a boring story. The author write it fluently.
Matt Rendell: Colombia es Pasion
Colombian cycling is more than just a sport, it is a part of country's identity and hope for a better future.
Chris Brown: William Wallace, The Man and The Myth
Real William Wallace is not Mel Gibson's Braveheart. The book gives one view on his history.
Doug Davidoff: The Revenue Acceleration Framework
The Revenue Acceleration Framework provides a reader with a comprehensive overview on how to manage RevOps in structured way.
David Ogilvy: Ogilvy on Advertising
Some wisdoms on advertising from the giant of advertising. Ogilvy on Advertising is the book that offers you an entrance into a world of advertising.
Rob Walling: The SaaS Playbook
The SaaS Playbook is a book from SaaS owner on how to build a SaaS business. A personal view based on experiences.
Wes Bush: Product-Led Growth
You can focus your market approach to product led growth or sales lead practices. If you go with a product, the book can help you.
Jean-Francois Marmion: Psihologija Neumnosti
Neumnost je velika beseda, lahko uporabljiva, toda le redki so se jo lotilil na znanstven način in z različnih zornih kotov.
Sam Knowles: Asking Smarter Questions
Asking smarter questions is a skill that can help us in life and work. Especially if you are into sales. Curiosity, open mind and ability to listen help.
Keenan: Gap Selling
Gap selling is about knowing customer's current state and desired future state and defining the impact of that change.
Siddhartha Mukherjee: Pesem Celice
Pesem celice je knjiga avtorja, ki nam je približal že gene. Siddhartha Mukherjee spet na svoj, berljiv način predstavi kompleksen svet človeške celice.
Brian Halligan, Dharmesh Shah: Inbound Marketing; Attract, Engage, and Delight Customers Online
Inbound marketing is the new door-to-door sales approach for digital world. The book from Hubspot founders is an insight into this new world.
Branislav Vujović: Između 2 sveta; Putovanje u digitalni svet
Digitalni svet nije isto kao fizički. Ako želite kao kompanija napraviti pravu digitalnu transformaciju, kreirajte digitalne procese.
April Dunford: Sales Pitch; How to Craft a Story to Stand Out and Win
Creating a good Sales Pitch is about showing customer the alternatives and guide them to your differentiated value. April Dunford shows how to do it.
April Dunford: Obviously Awesome; How to Nail Product Positioning so Customers Get It, Buy It, Love It
Obviously awesome is a practical guide on mastering positioning of your product or your company. Great overview on how to do better the most important part in selling.
Alexandre Lazarow: Out-Innovate
Out Innovate is the story of global startups and entrepreneurs, outside Silicon Valley and how those Frontier Innovators are building Camels and not only Unicorns.
Jared Fuller, Jill Rowley: Nearbound and the Rise of the Who Economy
Nearbound is a book about creating partnership in modern B2B selling. It addresses the rise of the Who economy.
ChatGPT view on Hubspot, Microsoft and Salesforce (sales and marketing tools)
What if the future of buyer's discovery is not web searching but AI utilisation. ChatGPT sales and marketing tools comparison for Hubspot, Salesforce and Microsoft.
Če bi lahko … idealno prodajno organizacijo
Če bi živeli v svetu brez omejitev, kako bi zgradili idealno prodajno organizacijo, ki bi bila moderna in učinkovita.
Francis Wheen: Kako so prodajalci megle zavladali svetu
Prodajalci megle je knjiga o moderni družbi, ki je skrenila s poti, ki so jo zastavili razsvetljenci. Rahko senzacionalistična z zanimivi poudarki.
The Future CEO
The Future CEO is technology savvy, leading as member, Gen Z aware, physically ready and embracing diversity.
Bill Stinnett: The Digital Selling Handbook
Digital selling is a new reality. 67 % of buying process your buyer is alone. The digital selling handbook is a guide on how to do it better.
Julio Valdeon, Joseph Perez, Santos Julia: Zgodovina Španije
Zgodovina Španije je razgibana in nikoli dolgočasna. Enotnost Španije je mit, ki ga država poskuša držati skupaj še danes.
Amy Cuddy: Prisotnost
Moč nam omogoča prisotnost. Prisotnost je stanje, ki vodi do polne angažiranosti. Samozavest brez vzvišenosti.
Rebecca A. Fannin: Tech Titans of China
Tech Titans of China are not only BAT (Baidu, Tencent and Alibaba). TDM (Toutiao, Meituan and Didi) are coming. And China is winning in some tech areas.
Stephen G. Diorio, Chris K. Hummel: Revenue Operations
Revenue operations is about aligning sales, marketing and customer service to improve monetization of all your customer-facing assets and customer experience.
How do you feed your sales Cerberus (marketing, sales, customer service)
Marketing, sales and customer service are three heads of selling monster called Cerberus. Your role as a sales manager is to play Hercules.
Kit Sadgrove: Copywriting Frameworks, Formulas and Checklist
Copywriting frameworks, formulas and checklists is structured book that offers quick introduction to the world of copywriting.
Brian Klass: Fluke; Chance, Chaos, and Why Everything We Do Matters
Fluke is the book about uncertainty of our world and how to accept is. Chaos theory can help us. We control nothing and influence everything.
Jeremy Koudri: Coaching Questions for Every Situation
Coaching questions is not only a book about coaching, but is a collection of strong questions for a lot of situations, including sales.
Maja Voje: Go-To-Market Strategist
Go-to-market strategy is an art. In her book Go-To-Market Strategy, Maja Voje is trying to bring that art a little closer to ordinary mortals.
Think, Say, Do … people are not 1 or 0 (context and interests)
People are not simple. People think, say, do ... but not always all three actions are the same. How to understand people better and be successful in selling.
Robert Ajger: Vožnja života
Životna priča Roberta Ajgera o njegovoj Vožnji života. Knjiga koja priča osobnu priču i lekcije iz vođenja.
Petra Škarja: Akrobati
Akrobati je knjiga o samotni poti do uspeha. Jure Knez in njegov Dewesoft sta opomnik, da v zasavski dolini nimajo le visokega dimnika.
Shameen Prashantham: Gorillas can dance
Corporations and startups. Relationship that resembles dancing with gorillas. But if done properly, can be beneficial to both parties.
Programi nagrajevanja v prodaji
Programi nagrajevanja v prodaji so lahko pot do uspešne in motivirane prodaje. Kako jih postaviti, kaj upoštevati in kako omejiti tveganja.
Joe Mull: Employalty
Employalty is the framework for new people management. Creating an environment of ideal job, meaningful work and great bosses.
AI usage – follow the “it doesn’t get easier; you just get better” path
AI should not still your critical thinking, don't make it about easier, make it about better. Put the effort in and use AI outputs smartly.
Woo-Kyoung Ahn: Thinking 101
Thinking better as explained in this Thinking 101 book is about understanding main human biases and address them properly.
Aliide Naylor: The Shadow in the East
Russia and the Baltics is an intense relationship. Russia with their power, media and hybrid threat, and Baltics fighting against Russia influence.
Walt Bogdanich, Michael Forsythe: When McKinsey Comes to Town
When McKinsey comes to town is a book about the most famous consulting company and its influence on the world around them Walking the thin line of ethics.
20 let prodaje; učne ure iz prakse
Lekcije iz 20 letne prodajne prakse, kjer sem se znašel na obeh bregovih, nakupnemu in prodajnemu. Kako prodajati in česa ne početi, za vse, ki si tega želijo.
Mehdi Hasan: Win Every Argument
How to Win argument, debate or public speaking. Mehdi Hasan is a master and he is sharing with us some quick recommendations. Learn from him.
Peter H. Diamandis, Steven Kotler: Bold
Bold business is exponential business based on exponential technology that is allowing everybody to scale at the speed of lightning. Book about possibilities.
Vince Cable: Money and Power; The 16 World Leaders Who Changed Economics
Politicians that introduced economics practices that changed history. The book about leaders who changed economics, from Hamilton to Trump.
Jason Hoover: ChatGPT Strategies for B2B Transformation
Using ChatGPT for B2B environment is not only about improving efficiency but in majority of cases building new business machine for new business practices.
Maximizing Sales Success: The Significance of Tracking Quota to OTE and LTV to CAC Ratios (by Chat GPT)
Good sales management included proper Quota to OTE setting and optimizing LTV to CAC ratio. Understanding the numbers and using them properly is the key.
Derek Lidow: The Entrepreneurs; The Relentless Quest for Value
The Entrepreneurs made our lives better, but sometimes also with some unintended consequences. The Entrepreneur is: Self-directed, innovative, and creating value.
Bryan A. Garner: HBR Guide to Better Business Writing
HBR Guide to Better Business Writing is a simple tool for helping you write better business texts. Clarity and simplicity. State what you want and have your readers' need in mind.
Lisa Spiller: Selling & Sales Management; Developing Skills for Success
Selling and sales management written in the educational mode by Lisa Spiller. Very comprehensive guide to theory of selling and sales management.
Jean-Jacques Rousseau: Družbena pogodba, Razprava o izvoru in temeljih neenakosti med ljudmi
Družbena pogodba in razprava o izvoru in temeljih neenakosti med ljudmi sta Rousseau-jevi klasiki, ki razkrivata njegov pogled na človekov družbeni razvoj.
Stephan M. Liozu, Andreas Hinterhuber: Digital Pricing Strategy
The Digital Pricing Strategy is the crucial point of creating a profitable business and improving on commercial excellence.
Jason Barron: The Visual MBA
Simple and visual presentation of a general business knowledge that they teach you in MBA. The book is simple and easy to understand.
Howard Schultz: Onward
Onward, the story of Starbucks Transformation is offering insight into on the ground process of turning a huge company in the right direction.
Stephen R. Bown: The Company; The Rise and Fall of the Hudson’s Bay Empire
The book about rise and fall of the Hudson's Bay Company is actually a book about birth of Canada. How it was discovered and colonized.