Kategorizacija naših strank
Včasih je dobro, predno se odločimo za pripravo strategije prodaje za določeno obdobje in si določimo iniciative ter jim pripišemo aktivnosti, da... Read More
Microsoft “Daily recommendation” – CRM added value enrichment
Listening to an event from Microsoft, that address digital transformation of marketing and sales, I finally heard about real life usage of... Read More
Moderni skrbnik strank
Kako uspeti kot moderni skrbnik strank v spreminjajočem se okolju? Digitalizacija in aplikacija naprednih tehnologij, sta prinesli v življenje skrbnika stranke razdiralno... Read More
Ali je to kar imamo res zlato? Kako uvajati prodajne spremembe v digitalnem svetu?
Naslov izhaja iz pesmi Jamesa Blunta: Stay The Night, ki pravi, če je to vse kar imamo, potem je to kar imamo... Read More
What do »getting in shape« and sales have in common?
They both fail if they are based on »emotions only«. Getting in shape is a process where you build your-self into better... Read More
Nicolaj Siggelkow, Christian Terwiesch: Connected strategy, Building Continuous Customer Relationship for Competitive Advantage
The key innovation of connected strategies lies in their revamping of a firm’s business model. At a time when a mobility platform... Read More
Dan Ariely: Predvidljivo nerazumni
Harvardski ekonomist Al Roth je izjavil: »V teoriji ni razlike med prakso in teorijo, v praksi pa je velika.« V standardni ekonomski... Read More
Bjorn Bloching, Lars Luck, Thomas Ramge: In Data We Trust, How Customer Data Is Revolutionizing Our Economy
Computers know us better than we know ourselves. Or at least they are often more reliable than we are at saying how... Read More
Daniel J. Levitin: Terenski vodič po lažeh; Kritično mišljenje v informacijski dobi
V težave nas ne spravi tisto, česar ne veste. Spravi vas tisto, kar zatrdno veste, pa ni res. Ljudje lahko zavajajo na... Read More