Daron Acemoglu, Simon Johnson: Power and Progress; Our thousand-year struggle over technology and prosperity
Progress and technology is not the same. If we want technology to improve conditions for everybody, some preconditions must be fulfilled.
Maja Daraboš: Evolucija konkurentske prednosti
Evolucija konkurentske prednosti dovjela je u situaciju hiperkonkurencije, u kojoj se traži brzina i inovativnost. I to više puta.
Bill Matassoni: Marketing Saves the World; Stories about why capitalism works
Marketing in consulting is hard, the author was in McKinsey and BCG and creating new dimensions in market-space is his approach.
Todd Caponi: The Transparent Sales Leader
The Transparent Sales Leader is utilizing Five F's framework to improve sales leadership based on transparency.
Alex Moyle: Business development culture; Taking sales culture beyond the sales team
Business development culture is connection between customer-centric approach and internal cooperation of marketing, sales and customer service.
Todd Caponi: The Transparency Sale
In today's digital world, The Transparency Sale is a must. The power is on buyer's side and building trust demands transparency.
Peter Strohkorb: Smarketing, Sell smarter, not harder
When customers demand more, sales and marketing should work together and create Smarketing to come closer to the customer.
Tom Bird, Jeremy Cassell: Brilliant selling
Brilliant selling is about how to improve your sales performance by following some proven tips and tricks.
Zgodbe kot prodajno orodje
Zgodbe in prodaja sta lahko par iz nebes ali pekla. Manipulacija ali podpora. Na prodajalcu je, da sprejme pravo odločitev.
