Melinda Spaulding, Mitch Tull: Finding Insight
In today's data world if you are not able to use structured approach to insight discovery, you will never find it, due to data noise.
Lukas Michel, Herb Nold: The Transition of Organizations
In the VUCA time how you manage organization in uncertain times is the key to successful management. The book gives some guidance.
Michele Hansen: Deploy Empathy, A Practical Guide to Interviewing Customers
If you do it right, customer interview is your best tool for information gathering. The book is about how to do it right.
Michael D. Watkins: The Six Disciplines of Strategic Thinking
If you want to play a CEO role, strategic thinking is a must. This book is short introduction what it is all about.
Jeffrey K.Liker: The Toyota Way
The Toyota Way is a very detailed insight into production excellence of the most successful automotive company in the world.
Doug Davidoff: The Revenue Acceleration Framework
The Revenue Acceleration Framework provides a reader with a comprehensive overview on how to manage RevOps in structured way.
David Ogilvy: Ogilvy on Advertising
Some wisdoms on advertising from the giant of advertising. Ogilvy on Advertising is the book that offers you an entrance into a world of advertising.
Rob Walling: The SaaS Playbook
The SaaS Playbook is a book from SaaS owner on how to build a SaaS business. A personal view based on experiences.
Wes Bush: Product-Led Growth
You can focus your market approach to product led growth or sales lead practices. If you go with a product, the book can help you.
